10 Rules Of Good Design

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Dieter Rams Ten Principles of “Good Design” in a personal dashboard Good Design Is Innovative : The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always … Read More

Hueristic Review

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Auditing on the basis of 10 rules of good design Full Definition of heuristic : involving or serving as an aid to learning, discovery, or problem-solving by experimental and especially trial-and-error methods ; also : of or relating to exploratory … Read More


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Observing Human Behavior Innovation begins with the observation of people and their behavior. The tools in this group are intended to foster curiosity, empathy and objectivity.

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