Top 5 Takeaways @ The Millennial Impact #YPWeek

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The question I didn't ask... The facts that were not given and the dirty word "millennial" defined. NEWaukee had an idea; to have actual millennials react to the study of millennials. The intellect that ensued was gripping.

How was this survey and panel discussion different?

This survey quantified the “gut feel” Milwaukee pros and developers needed to start making changes in our workplaces, our community and our generation. This survey the panelists reacted to was unique; in that it was location specific to millennials in Southeastern Wisconsin.

Top 5 Takeaways

Important to millennials in Southeastern Wisconsin :

1.) Safety
2.) Transportation - 73% wants their transportation onsite
3.) Wellness - 60% want a wellness culture in the workplace
4.) Space use - collaborative space but have own private space
5.) Vibrancy - walkable amenities

Of 4 panelists, 2 were men and 2 were women. The host had interests in commercial real estate. He began by asking how each panelist arrived to the discussion. Would arriving by BidRide, by car, by carpool, or by Bublr say something about an entire generation of people born between 1980-2000?

Testing the theory; we arrived at the conclusion that "millennials" in southeastern Wisconsin prefer to have transportation nearby but frequent walkable amenities throughout their day. When asked; "If I offered you the same position, paid you more, but didn't have any parking; would you work for me?" Each would consider taking the new job and weigh out the values.

Safety

When discussing safety, one panelist revealed he subscribed to his neighborhood association e-mails. Panelists agreed that media has made our generation more aware of the dangers and each agreed that using "safe sense," traveling in pairs and talking to friends regularly is necessary. Key-fabs in the workplace were a safety feature that was appreciated.

Wellness

The wellness topic gave major insight to influence others and be heard.

  • My generation is filled with socially conscious consumers.
  • My generation is concerned about fair/free trade, organic and labor sources.
  • My generation is forcing businesses to re-think their marketing strategies and highlight their socially conscious products and services to attract our consumerism.
  • My generations dominant force in consumer spending is women
  • My generation came to adulthood in the recession
  • My generation is financially conservative
  • My generation has little faith in securities, markets and borrowing.
  • My generation is less likely to take on debt
  • My generation bases consumption on uniqueness, price elasticity and value.
  • My generation spends more on luxuries than basic neccesities.
  • My generation estimates 2.4 trillion in purchasing power
  • My generation is focused on product categories of fitness/health,
    sustainability, technology and fashion.
  • My generation has been captured by brands like Apple, Dove, Sephora, H&M, Warby Parker, Forever 21, Old Navy and Blendtec with their “Will it blend?” campaign
  • My generation is drawn to competitive pricing, fashion conscious designs, and promotional discounts to keep us buying more.
  • My generation has been captured by brands that act as a status symbol and offer products that become part of our identities.
  • My generation is captured by brands that produce share worthy content and high participation.
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